Bright Trail Customer Development

At Bright Trail Customer Development, we help independently owned businesses build relationships with prospective customers without the use of paid media. Our step-by-step process drives authentic engagement that creates the one thing you must have to unlock new business — trust.

LISTEN AND LEARN

Through a comprehensive 1-on-1 customer needs analysis, we identify your goals, previous successes, prior failures, and reveal the opportunities to leverage your expertise to attract and connect with a wider audience.

YOU’RE THE KEY

Our content strategy is based on you … through a mix of text, audio, video, and imagery that’s tailored to your strengths, we tell a continuous, compelling story of the unique, valuable expertise you offer. This positions your brand as a trusted resource and establishes you as a subject matter expert in the eyes of your audience.

TRUST-BASED STRATEGY

As the owner and Creative Director for Bright Trail, I’ve seen too many hard-working businesses chase the false promise of “going viral” and waste thousands of dollars trying to reach people who don’t need them. I spent two decades building digital audiences for The Dallas Morning News, Billboard Magazine, Hollywood Reporter, VaynerMedia and Modern Luxury, and can tell you the only way to earn someone’s business is by earning their trust.

We focus on converting your readers and viewers into passionate advocates of your brand — true fans who are loyal, engaged, and eager to do business with you and share your message in their social circles.

VALUE-BASED MISSION

At the heart of everything we do is the goal of creating genuine value for both you and your customers that leads to stronger, more authentic relationships, repeat business, and a sustainable, long-term path to business growth.

I’m Jim Thompson, and I hope you chose to learn more at BrightTrail.biz.

We deploy a step-by-step process that allows businesses to earn relationships with potential customers without the expense of paid media.