Best Version Media
Annie Lure

Like Vogue but hyperlocal: an aspirational modus vivendi.

II publish a hyperlocal, glossy lifestyle magazine. I provide branded content for local businesses in the form of industry-specific articles. I confer them exclusivity by designating them the sole experts of their respective fields in the masthead of the magazine. I embed them in the community by having them surround community submissions on the months that they are not generating unique content. The residents feel compelled to patronize their businesses. I augment the core print product digitally. I give them access to affluent, tight-knit towns in which they can cultivate an abiding clientele. Best Version Media prints and delivers the magazine to homeowners with expendable income.


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